Media Psychology is gradually gaining importance as a sub-field of psychology in India, vividly evidenced by its integration into various divisions within national-level psychology associations. This trend is further underscored by a discernible surge in the volume of research endeavours dedicated to this domain.  The Media Psychology Laboratory in the Department of Psychology, CHRIST (Deemed to be University) is a multidisciplinary research laboratory that studies the cognitive processes, emotions, and behaviour underlying media and technology interactions (uses, effects and influences). This lab can be used to analyze participants’ physiological response (heart rate, skin conductance, eye movement, etc.) to understand how they perceive, process, and respond to media messages (radio, audio, podcast, audiobooks, television, digital content, etc.) and the interaction with technology (Virtual Reality, Smart Speakers etc.). This lab serves as a space for qualitative examination into the creation and influence of media content and discourse. The overarching aim is to seamlessly amalgamate research endeavours spanning media and psychology within the University's academic framework.