MEDIA PSYCHOLOGY LAB
The intersection of Media and Psychology: Decoding the Mutual Influences
Department of Psychology
CHRIST (Deemed to be University)
Mission of the Media Psychology Lab
Media Psychology is gradually gaining importance as a sub-field of psychology in India, vividly evidenced by its integration into various divisions within national-level psychology associations. This trend is further underscored by a discernible surge in the volume of research endeavours dedicated to this domain. The Media Psychology Laboratory in the Department of Psychology, CHRIST (Deemed to be University) is a multidisciplinary research laboratory that studies the cognitive processes, emotions, and behaviour underlying media and technology interactions (uses, effects and influences). This lab can be used to analyze participants’ physiological response (heart rate, skin conductance, eye movement, etc.) to understand how they perceive, process, and respond to media messages (radio, audio, podcast, audiobooks, television, digital content, etc.) and the interaction with technology (Virtual Reality, Smart Speakers etc.). This lab serves as a space for qualitative examination into the creation and influence of media content and discourse. The overarching aim is to seamlessly amalgamate research endeavours spanning media and psychology within the University's academic framework.
SCOPE
This is one of the first academic media psychology labs in India.
Providing academic and professional education by organizing basic and advanced courses, seminars and workshops.
Guidance for students working with their UG, PG, and PhD courses related to media psychology.
Conducting major and minor research projects.
Collaboration with the department's CAB and cognitive neuroscience labs for research purposes.
Conducting multidisciplinary conferences, workshops and seminars in collaboration with other departments or catering to other departments
Offering training and consultancy services for industrial partners interested in studying communication or media effectiveness.
Using film Therapy in collaboration with psychiatric hospitals or other mental health organizations.
Questions?
Contact [mediapsychlab@christuniversity.in] to get more information on the project